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  • What We Do
    • Fractional CMO
  • Why Choose Us?
  • Speaking
  • Contact
  • Founder Bio

a brief introduction to important marketing topics

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I talk to business leaders and subject matter experts about important marketing topics, so you get valuable insight.  ​

Now is a time that you might find yourself looking at your marketing

We're in the middle of a pandemic, not to mention a period of real social unrest.  For some businesses, marketing is more important than ever because they want to stay top-of-mind to maximize their revenue when people start spending more freely.  For some business owners and marketers, this period offers some additional time to examine and evaluate some things that they didn't have time to look at when things were full steam ahead.  

Regardless of your reason, if you are looking for some advice, insight or thoughts to consider when it comes to your marketing, this is a place for you to start.
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This Prologue Series, like the prologue of a book, introduces a topic and provides context… briefly

The prologue of a book introduces the story and provides a bit of context.  For the marketing topics listed below, I interview business leaders and subject matter experts so that you have an introduction to that topic as well as some context so you can carefully examine the topic and ask yourself the right questions about it. That way, you know you are at least headed in the right direction as you seek to improve in that area.

Also (like a book's prologue), these interviews are short. They by no means cover the topic in full. Rather, they start you down the path and get you thinking about the right things. If there's more you care to learn, you can certainly reach out to me at any time. In the meantime, enjoy!

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Marketing Strategy (11:01)
Archie Bonifacio, Chief Member Experience Officer, YNCU
watch   |   see table of contents
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Search Engine Optimization (SEO) (13:25)
Trevor Paetkau, Designer and Builder, Ashes Still Water Boats
watch   |   see table of contents
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Email Marketing (19:59)
Laurie Knechtel, Creative & Strategic Director, eMotivate Marketing+Design
watch   |   see table of contents
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Social Media Engagement (11:09)
Glenn Cressman, Founder and Chief Share Builder, Share Of Marketing
watch   |   see table of contents
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Social Media Advertising 

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Marketing Design 

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Website Marketing

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