​If you'll forgive the hockey analogy (I am Canadian, after all), a Fractional CMO is like a free agent signing in a team's push for the Stanley Cup. You bring in a specific skill set for a specific need to help you achieve your ultimate goal(s), without burdening your team with a long-term commitment or expensive salary. 

A Fractional CMO gives your business access to high-level marketing expertise without the hefty price tag of a full-time executive. It's like having a seasoned marketing strategist on speed dial, ready to jump in and tackle your marketing challenges with precision and finesse. Plus, with a Fractional CMO, you have the flexibility to scale up or down as needed, giving you the freedom to prioritize your budget without sacrificing quality.

it starts with a conversation

Where a Fractional CMO can come in handy

1. Marketing strategy development.  Business prosperity begins with a sound marketing strategy. Craft a plan for building market share and maximizing growth potential with best practices from your industry and beyond. 
2. Product launches.  Create a go-to-market strategy and a new internal standard for how products and services are introduced. 
3. Business expansion or spin-off. Ensure your expansion efforts are guided by seasoned expertise.
4. Creation of an internal marketing function. If you have a lean team of specialists, establish a high-functioning team of experts that can build and maintain marketing proficiency.
5. High level marketing execution.  Sometimes you just need a professional that can get stuff done.
6. Marketing team leadership.  Get the most out of the people you have, and set them (and you) up for success.
7. Consulting or advisory services. ​ For more tangible needs, get the insight or expertise needed to push ideas to their potential with marketing best practices and strategic thought leadership. 

How it works 

• Part-time employment. A Fractional CMO can be on the payroll, but not necessarily full time.
  
• Short term contract. Identify a specific timeline for a specific outcome.
  
• Retainer or on-demand access. Establish a monthly/quarterly commitment or hourly rate.
  
• Project-based engagement. Achieve a specific outcome for a negotiated, one-time fee.

it starts with a conversation

519.274.1596 or [email protected]

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