Email Marketing

"Your emails aren't about you, they're about your readership."
- Laurie Knechtel

2:00 — Are we getting more emails in this pandemic?
4:55 — What content to include in email campaigns
7:48 — What to look for in do-it-yourself software
12:35 — What to look for if you're getting outside help
15:06 — The metrics that matter
16:52 — Tips and questions to ask yourself