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Marketing Strategy"What is going to separate successful organizations from the others is to not only share what their value proposition is to their customers, but also truly articulate it to themselves."
- Archie Bonifacio 1:35 — The definition of a marketing strategy 2:45 — Marketing strategy in a pandemic: revisit or stick to it? 5:00 — Operational decisions vs. strategic marketing decisions 5:34 — Where to start when creating a marketing strategy 7:34 — How important is a marketing strategy? What's the priority level? |