Social Media Engagement

"If all you do on social media is try to generate sales, you're using social media the wrong way."
   - Glenn Cressman

0:42 — Should you try to make money from social media?
2:05 — All the other reasons to engage in social media:
   2:10 — Listen to the industry
   2:55 — Listen to the competition
   3:15 — Listen to your customers
   4:08 — Manage your reputation
   5:48 — Establish your reputation
   6:48 — Show some personality
   7:43 — Open the lines of communication
   8:22 — Conduct research
   8:47 — Improve search results
   9:19 — Engage with your community
9:38 — Engage users