You may have seen or read that a banana taped to a wall recently sold for $120,000 at a Miami art exhibit (yes, you read that correctly). What you may not have seen is all the brilliant trolling on social media by brands in response.
First, the background: Maurizio Cattelan is the artist... or "Absurdist" as he's actually (and appropriately) called... who quite literally taped a banana to the wall at the Art Basel exhibit in Miami, described how the banana provided him inspiration in his travels and sold three (yes, two for $120,000 and a final one for $150,000) to collectors who, of course, don't get to keep the banana (it will rot... obviously). They purchased only a certificate which proves they bought a banana that they didn't get to keep. Yes, it's that crazy. Yes, you can read about it here.
The secondary story (you can't top that story) is the lesson for social media managers:
Brands who did that well (and some who just ripped off an idea) are highlighted in this piece by Bored Panda. Which ones do you like the best?
Recently, I've discussed how brands like Bud Light and Aviation Gin are winning the social media game by listening and participating in viral social conversation, and having fun while doing it. It's not hard, you just have to start by listening.
Would love to hear your thoughts in the comment section!
Last minute addition. I love what Porsche did here:
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!