Typically I would just share this video and let you watch it, but in these trying times, I am finding that marketers and business leaders are in fact busier than they were before everyone started working from home.
This is a 21-minute "fireside chat" between Josh Golden of AdAge and Stacy Minero of Twitter, and they cover lessons to be learned about how to sharpen your social media skills in a crisis. But if you're like the many who find they have less time than more right now for content consumption, I thought the least I could do is highlight what I took from it (below).
2:24 — Many of Twitter's advertising clients are asking "How do I navigate this situation and tell my story in a way that's authentic and relevant but also recognizes the unique time that we're in?" Stacy's advice is to pay attention to your tone — not just what you say, but how you say it (to acknowledge to your following that you're sympathetic to the unique challenges facing everyone). As a guide, think of the 3 'S's — Simple, Straightforward and Supportive — which I think is a meaningful tip when considering your message and tone.
3:33 — All brands can take this opportunity to add "moments of entertainment and escape" to their posts to connect with an audience in a way that is both authentic and appreciated. That's another great tip, and it's aligned with my ongoing quest to have more brands diversify their posts beyond the typical product-related content.
I would recommend the entire video and I commend AdAge for making this available, but if you can't, take those two tips with you.
What are your tips for creating social media content that is authentic and relevant in a time of crisis?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!
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