In a bold move, DC Comics overhauled its logo. It was bold because they changed it dramatically without a lot of warning, and because they ruthlessly abandoned an identity that had history and familiarity among their devoted fans. In a previous post, I was pretty hard on the Gap for doing the same thing (read it here). And when I look back at that post, DC Comics is just as guilty as the Gap, except for one thing: DC's new logo is really good. The Gap's new logo was, to many (if not everybody), a noticeable and deplorable downgrade. The new DC Comics logo is really well done, and will strengthen their brand. Here are the 5 things DC Comics did particularly well:
LESSON FOR YOU, THE MARKETER:
YOUR TURN:
Not everybody loves the new logo. What do you think of it? 7/29/2012 08:22:42 pm
Thanks for the FANTASTIC post! This information is really good and thanks a ton for sharing it :-)
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AuthorThis blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment! Categories
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