On March 26, MarketingWeek wrote an article about the importance of investing in marketing during a pandemic.
On April 16, MarketingWeek wrote an article about the foolishness of investing in marketing during a pandemic.
Same site, opposing views, days apart. You can read them here:
To be clear, I am not being critical of MarketingWeek. They're allowed to have contributors with differing opinions. In fact, it's helpful for marketers to hear both points of view. Furthermore, I think it's fairly obvious that each brand's situation is different and requires an individual approach to spending during a pandemic. However, it begs a few questions:
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This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!