On March 26, MarketingWeek wrote an article about the importance of investing in marketing during a pandemic.
On April 16, MarketingWeek wrote an article about the foolishness of investing in marketing during a pandemic.
Same site, opposing views, days apart. You can read them here:
To be clear, I am not being critical of MarketingWeek. They're allowed to have contributors with differing opinions. In fact, it's helpful for marketers to hear both points of view. Furthermore, I think it's fairly obvious that each brand's situation is different and requires an individual approach to spending during a pandemic. However, it begs a few questions:
LET ME KNOW WHAT YOU THINK IN THE COMMENTS
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!
Other blogs I read