Three (completely unrelated) great things about Derek Jeter's new web site

Almost by accident I discovered that one of Derek Jeter's retirement projects (besides dating Sports Illustrated Swimsuit Issue cover models) is the creation and promotion of a web site about sports written and edited entirely by professional athletes.  Here are three things that I really love about this project:

1. It's completely different.  There is nothing else like it, anywhere.  I don't have nearly enough time to talk fully about this subject, but in summary, if you can create something that doesn't already exist that people actually want, that $hit will sell itself!
2. It perfectly exemplifies the current thinking on web design.  The best web sites today have a heavy emphasis on large, striking imagery, simplicity of layout (almost minimalist) and minimal text.  Again, not nearly enough time to say all that I want to say on this topic, but browse this site alongside Nike's, Apple's, and Jerry Seinfeld's and you'll get the idea.
3. There is terrific content for sports nerds like me!  Even a piece written by Russell Wilson himself about the last minute of the Super Bowl!
4. BONUS: there is actually a decent amount of hockey coverage. 

See, I told you they were completely unrelated!  Interesting though, no?

LESSON FOR MARKETERS

There are several blog posts already written and still to come about this, but you need to take away from this post that your job, as a marketer, is to be valuable and unique to your audience.  If you can do that well, your audience will do your job for you!

YOUR TURN

What do you think of the site?  What do you think of the site design?