Let’s think about that term for a second...
a-ware-ness - noun
1. knowledge or perception of a situation or fact.
For a business to have awareness, the market must have knowledge of their existence and/or some sort of idea of what the business does. Furthermore, since the internet (and specifically social media) has enabled sharing and social validation among peers, brands are relying on ordinary people to create that brand awareness on their behalf.
What does this all mean? Businesses need to make it crystal clear what they do, and they need to make it easy for ordinary people to tell other people what they do.
Enter Big Ass Fans, from Lexington, Kentucky. They make, well, big ass fans.
Not only is it clear what they do, but they’ve made it memorable (see logo). And shareable.
Next time you or someone you know needs a large-scale fan for a large-scale building, I dare you to forget their name.
LESSON FOR MARKETERS AND SMALL BUSINESSES:
To win the battle for awareness:
Case(s) in point:
Give me other examples of businesses that are so simple and so memorable.
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!