Say what you will about Facebook, but this is advertising in 2018

Yes, earlier today, I was looking for tickets to the Ducks vs. Wildcats game on VividSeats.com. No, I didn't end up buying them at the time, but when I logged in to Facebook later on, there was this ad, staring me in the face, for the SPECIFIC GAME I WAS INTERESTED IN, WITH A $10 INCENTIVE.

As an internet user, you may not like that Facebook (and others) know exactly what you're doing on the internet, but if you're an advertiser (like Vivid Seats), you LOVE it. 

This is the future of advertising, enabled by technology. We know exactly what our customers want, and we can offer them exactly that, in real time, on pretty much whatever platform they happen to be using. Never in history has advertising been this efficient. 

Oh, and the beauty of it all? It's accessible for every business! You don't have to be a Fortune 500 company with a massive marketing department and an ad agency helping you. If you know your way around the internet, you can probably figure it out. And it's affordable!
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LESSON FOR MARKETERS

For small and medium-sized businesses, I absolutely LOVE the efficiency that comes with digital / social advertising. It's highly targeted, it's inexpensive and you control the costs. If it isn't already, it should be a part of your marketing efforts.

YOUR TURN

What are your success stories with digital advertising? What are the challenges you are still facing?
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