Nooooooowww, it helps to have the money that Sprite has to do stuff like this, but I post this because the point is, we can all think of things to do differently from the usual marketing noise.
Don't do the same thing that everyone else is doing. The best example of this is the auto industry. If you flip through the paper (Toronto Star has a "Wheels" section, for example) and all the ads look the same. Same emphasis on lease/financing rates, same emphasis on awards they've won, same emphasis on fuel economy, blah, blah, blah. But to do something like this is much more memorable. And isn't that the biggest battle?
LESSON FOR YOU, THE MARKETER:
Think of really cool or different things to do. If not, it's just noise. Sounds simple enough, right? Try it.
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!