I noticed that my last few blog posts have been on the negative side. My intention is not to be simply mean, but to point out things that I don't necessarily like so that you can each decide if I make a good point or I'm off my rocker.
In any case, I thought it was time to showcase some marketing brilliance.
McDonald's is in the spotlight today.
This bit of creativity, very similar to the creativity I commented on in a previous post (hey, maybe they stole the idea and it's not that creative after all?), makes them memorable!
The ability to create something that's unquestionably memorable is a rare feat in marketing, since so much of it is noise. Kudos to the golden arches for coming up with this gem.
LESSON FOR MARKETERS:
We must remember that marketing is noise and we need to stand out from the noise. Uniqueness does that. McDonald's could have chosen a simple (typical) billboard with a (typical) image of hot, delicious-looking coffee which might have registered slightly in the subconscious of the passerby. In this case, each passerby notices -- really notices -- this marketing tactic.
Do you recall an outdoor tactic that you remember because it was truly noticeable?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!