I work mostly with small businesses. They don't have the marketing budgets that the Nikes and Apples of the world do. It's often times a harsh reality when they're trying so hard to be competitive. So when they venture out into marketingland and try to stand out from all the noise, they need to spend their money wisely. They need to do something like this, which is 100 times more effective and memorable than, say, a billboard, for probably 3 times the cost of said billboard.
It's creative, and that's why it counts!
LESSON FOR YOU, THE MARKETING PERSON:
If you're going to spend money on marketing, please, spend it wisely. Do something about which people will say "You should check out this _____ I just saw."
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!