We've all had crappy friends.
Among the worst of our crappy friends is the friend that likes you when he needs something from you, but completely discards you when he doesn't.
Facebook needs you. They need your advertising dollars so they can please shareholders, so they roll out slick advertising apps that allow your business to target just the customers you want to target, and they make the pricing model very enticing. It really is a great advertising model that allows for real-time testing, tweaking, measurement and results.
But just as quickly as Facebook befriends you, they toss you aside. As Fast Company points out, your Facebook posts appear in the Feeds of your fans about 2% of the time. 2%. Unless you boost the post (give Facebook money to show it to people), brand posts are barely shown to anyone. Now you see how Facebook really feels about you. They don't really do anything for your business unless you have something to give them. Some friend.
SO WHAT CAN YOU DO ABOUT IT?
What do you think? Have you given money to Facebook? With any success? Are you succeeding without advertising? We'd love to hear your thoughts.
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!