Share Of Marketing
  Share Of Marketing
  • Home
  • What We Do
    • NEW: Digital Consult
  • Why Choose Us?
  • Blog
    • NEW: Prologue Series >
      • Marketing Strategy
      • SEO
      • Email Marketing
      • Social Media Engagement
  • Speaking
  • Contact
  • Founder Bio
  • Home
  • What We Do
    • NEW: Digital Consult
  • Why Choose Us?
  • Blog
    • NEW: Prologue Series >
      • Marketing Strategy
      • SEO
      • Email Marketing
      • Social Media Engagement
  • Speaking
  • Contact
  • Founder Bio

musings about marketing

C'mon Toyota/Scion. Is there really NO creativity there?

9/18/2012

1 Comment

 
Picture
Today I noticed a new car on the road that I hadn't seen before.  It looked awfully familiar but I noticed it was from Scion (owned by Toyota).  

It's called the iQ.

I also noticed right away that it looks exactly (save for a few lines that are different) like the Smart car (owned by Daimler).  Click to enlarge the image that shows the two cars together.

"C'mon!" is the thought that immediately followed in my head.

A car that looks exactly like the "Smart" car, and they call it the "iQ".  Really?  That's the best you can do??

LESSON FOR MARKETERS:

Come up with your own ideas!!  *shouting*


YOUR TURN:

Is it a clever move to capitalize on the success of a competitive product?  Or is it a blatant copycat move that exposes their lack of creativity or originality?

1 Comment
stock tips link
9/26/2012 04:27:05 am

Many thanks for the exciting blog posting! I really enjoyed reading it, you are a brilliant writer. I actually added your blog to my favorites and will look forward for more updates.Great Job,Keep it up..

Reply



Leave a Reply.

    Author

    This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing.  Feel free to comment!


    Categories

    All
    Advertising
    Branding
    Customer Loyalty
    Customer Service
    Design
    Facebook
    Marketing
    Offline Marketing
    Online Marketing
    Outdoor
    Print Marketing
    Product Management
    Promotions
    Social Media
    Twitter