Today I noticed a new car on the road that I hadn't seen before. It looked awfully familiar but I noticed it was from Scion (owned by Toyota).
It's called the iQ.
I also noticed right away that it looks exactly (save for a few lines that are different) like the Smart car (owned by Daimler). Click to enlarge the image that shows the two cars together.
"C'mon!" is the thought that immediately followed in my head.
A car that looks exactly like the "Smart" car, and they call it the "iQ". Really? That's the best you can do??
LESSON FOR MARKETERS:
Come up with your own ideas!! *shouting*
Is it a clever move to capitalize on the success of a competitive product? Or is it a blatant copycat move that exposes their lack of creativity or originality?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!