![]() I am a marketing advisor. I spend most of my working hours helping businesses understand the marketing tools available to them and the relative cost (in terms of time and money) of each. I also talk to them about prioritizing the best ideas ahead of the good ideas, because no one has unlimited resources. This one got my head shaking. I have, on many occasions, endorsed the creation of hard-copy, offline (gasp!) catalogues that capture the power of photography, paper finishes and tangibility. It works. Especially for companies that offer high-end products. What I don't get is using 615 pages (oversized no less) to do so. Granted, they sell a lot of products. 615 at least! But here are the issues that cause some concern:
THE LESSON FOR BUSINESS:
YOUR TURN: Tell me what I'm missing? The good people at Restoration Hardware are clearly doing most things right. Why, in your opinion, is this part of their marketing strategy? 6/15/2012 03:13:28 am
Good post , interesting views, I`m sure there is more to come
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AuthorThis blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment! Categories
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