LESSON FOR MARKETERS:
The FIRST thing to do it the difficult but important work of deciding who your brand wants to reach. It all starts from there. If you've done that already, show it to people that haven't seen it and get their honest opinion about how well you done that.
What do you think of the ad?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!