The internet has changed marketing. Forever.
It wasn't long ago that people believed about a brand what advertising told them to believe. Today, we can ask our mobile phone to recommend the best [insert product], and the results are the collective opinions of real consumers. Advertising has very little to do with it anymore.
Keeping up is the tough part. It starts with an understanding of where to start! This virtual consultation will highlight the top priorities for digital marketing development for your business.
It's a concise checklist of recommended action items to get your business digitally prepared and competitively dominant.
Here's what we'll look at:
Web site and content marketing
We have witnessed a significant shift in web design, functionality and purpose. Where does your site stand? How does it compete?
Mobile marketing readiness
We live in a world where people spend more time on their mobile device than on a personal computer. Is your business mobile ready?
Social media (incl. advertising)
Most think social media is something it's not. Others are intimidated by the time commitment. We'll examine how it can all work for you.
Direct connections to customers through email marketing has a place in your marketing mix. Are you using the technology to your advantage?
Organic and paid search
Ever since "google" became a verb, your ranking in search results became mission critical. Make sure you're doing all you can.
Luckily for us, technology allows us to advertise right where our audience is spending their time (online). Get the technology working for you!
Here's how the process will go:
- DISCOVERY INTERVIEW to learn about your current activities (by phone)
- ANALYSIS AND COMPARISON of current activities against best practices
- PRESENTATION OF RECOMMENDATIONS by web meeting