In a bold move, DC Comics overhauled its logo. It was bold because they changed it dramatically without a lot of warning, and because they ruthlessly abandoned an identity that had history and familiarity among their devoted fans.
In a previous post, I was pretty hard on the Gap for doing the same thing (read it here). And when I look back at that post, DC Comics is just as guilty as the Gap, except for one thing: DC's new logo is really good. The Gap's new logo was, to many (if not everybody), a noticeable and deplorable downgrade. The new DC Comics logo is really well done, and will strengthen their brand.
Here are the 5 things DC Comics did particularly well:
LESSON FOR YOU, THE MARKETER:
Not everybody loves the new logo. What do you think of it?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!
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