Almost by accident I discovered that one of Derek Jeter's retirement projects (besides dating Sports Illustrated Swimsuit Issue cover models) is the creation and promotion of a web site about sports written and edited entirely by professional athletes. Here are three things that I really love about this project:
LESSON FOR MARKETERS
There are several blog posts already written and still to come about this, but you need to take away from this post that your job, as a marketer, is to be valuable and unique to your audience. If you can do that well, your audience will do your job for you!
What do you think of the site? What do you think of the site design?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!
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