McMarketing brilliance

I noticed that my last few blog posts have been on the negative side.  My intention is not to be simply mean, but to point out things that I don't necessarily like so that you can each decide if I make a good point or I'm off my rocker. 

In any case, I thought it was time to showcase some marketing brilliance.  

McDonald's is in the spotlight today.

This bit of creativity, very similar to the creativity I commented on in a previous post (hey, maybe they stole the idea and it's not that creative after all?), makes them memorable!

The ability to create something that's unquestionably memorable is a rare feat in marketing, since so much of it is noise.  Kudos to the golden arches for coming up with this gem.

LESSON FOR MARKETERS:

We must remember that marketing is noise and we need to stand out from the noise.  Uniqueness does that.  McDonald's could have chosen a simple (typical) billboard with a (typical) image of hot, delicious-looking coffee which might have registered slightly in the subconscious of the passerby.  In this case, each passerby notices -- really notices -- this marketing tactic.

YOUR TURN:

Do you recall an outdoor tactic that you remember because it was truly noticeable?

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