Well, I have another rant about a logo redesign gone terribly wrong (see Gap logo post here). But don't worry, I'm just as likely to praise good logo work (see DC Comics post here). My objective is to point out things that I see - good and bad - so we can all learn something about our own businesses.
When it comes to Microsoft, I certainly didn't expect it to be this bad.
Think about it. They have more than 92,000 employees worldwide, including more than 42,000 in the Sales and Marketing department (source). Surely, there are creative people in there somewhere. But after looking at the new logo, you can't help but think that they all look and act like this guy:
It's boring. It's conservative. It's square.
I think I can see what they're doing - trying to integrate the 4-colour scheme of the Windows logo. They also say on their blog (where they announced it... more on that later) that they're trying to convey the variety of products offered (Skype, XBox, Office, etc.).
OK, I'm with you, but I see several issues:
LESSONS FOR MARKETERS:
What are your thoughts on the new logo?
This blog is written by Glenn Cressman, Share Of Marketing's founder and Chief Share Builder (bio). It covers all things marketing. Feel free to comment!
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